Experience

Kelsey A Whing Resume

Central Michigan University
Marketing Content Manager Bullet-Point-300-px June 2018 – Present Bullet-Point-300-px Mount Pleasant, Michigan

-Brainstorm, create and edit paid social media copy
-Work with cross-campus partners to plan, create, publish and analyze content across various media channels
-Create original, engaging copy for print and digital ads
-Manage the CMU vloggers
-Brainstorm with subject matter experts to create, implement and improve messaging strategy



Michaels

Cashier Bullet-Point-300-px February 2018 – June 2018 Bullet-Point-300-px Commerce, Michigan

-Complete customer purchases and returns
-Answer phone calls and questions
-Provide excellent customer service



Blue Wheel Media
Content Marketer Bullet-Point-300-px January 2016 – August 2017 Bullet-Point-300-px Troy, Michigan


-Brainstormed, created, edited and published content pieces for multiple clients, including some social media posts
-Performed monthly post analysis and SEO research using Google Analytics and the Keyword Planner Tool
-Tested websites in development across various devices to ensure bugs were found and fixed
-Worked collaboratively with team members to create appealing, enticing web content



Innovative Research

Marketing Assistant Bullet-Point-300-px December 2013 – August 2015 Bullet-Point-300-px Novi, Michigan

-Maintain Innovative Research’s website References section which includes adding, editing and using basic HTML to format scientific publication mentions
-Manage company Facebook and Twitter profiles
-Created brand-specific logo and promotional materials such as infographics using Adobe Illustrator and wrote, designed and launched Facebook Ad campaigns
-Increased audience engagement 300% by creating Facebook Ads with short, effective content



Stay Here With Me

Special Projects Intern Bullet-Point-300-px April 2014 – July 2014 Bullet-Point-300-px Remote

-Researched ways to increase group reach and involvement with other like-minded groups
-Investigated, compiled and created a spreadsheet of Active Minds chapters to initiate contact with to determine if partnership could be pursued



The Honors Platform
, Online Undergraduate Academic Journal

Co-Founder, Co-Editor Bullet-Point-300-px January 2012 – May 2013 Bullet-Point-300-px Mount Pleasant, Michigan

-Researched undergraduate academic journals in order to better understand the process and methods needed for student publication
-Created and established rules and guidelines for submission protocol, submission review, the formation of a student editorial board
-Designed and created the cover, page layout and color schemes for the publication using Adobe InDesign and Photoshop
-Documented the complete process and created a manual for the next editors to use in order to continue The Honors Platform



Corey Jahlas’s Senior Composition Recital

Performer, Collaborator Bullet-Point-300-px December 2012 – April 2013 Bullet-Point-300-px Mount Pleasant, Michigan

-Wrote and compiled poems into a collection that followed the progression of a relationship from start to end
-Worked in collaboration with Corey Jahlas, a musical composer, and Raychel Payne, a choreographer, to create a performance that blended poetry, music and dance
-Performed original poetry set to music composed based on the written words as dancers interpreted the story on the stage



Honor Bound University Newsletter

Senior Staff Writer Bullet-Point-300-px October 2009 – May 2013 Bullet-Point-300-px Mount Pleasant, Michigan

-Interviewed students and faculty for articles focused on programs and people within the Honors Program
-Wrote news, event and personality profile articles



Grand Central Magazine

Contributor Bullet-Point-300-px February 2013 – May 2013 Bullet-Point-300-px Mount Pleasant, Michigan

-Wrote articles pertinent to Central Michigan University and the Mount Pleasant area
-Interviewed personalities from the community roller derby team as well as an exceptional English professor



The World Needs More Love Letters

Special Campaign Coordinator Bullet-Point-300-px February 2013 – May 2013 Bullet-Point-300-px Remote

-Created and planned the April 2013 Campus Cursive Campaign centered on National Poetry Month
-Worked collaboratively with the Campus Cursive coordinators to provide a daily spoken word poem and YouTube video that would inspire students as they wrote anonymous love letters to fellow students and distributed them on campus
-Created a master list of poems, authors, YouTube videos and an inspirational quote pulled from each piece



HUGstronger
Contributing Writer Bullet-Point-300-px October 2012 – November 2012 Bullet-Point-300-px Remote

-Shared personal stories of struggle and success in order to create a sense of community and help undergraduate students feel less alone
-Worked with an editor and group founder, Kaleigh Somers, in order to produce honest, compelling web content



Robinson Residential Restaurant
Greeter, Server Bullet-Point-300-px August 2011 – December 2012 Bullet-Point-300-px Mount Pleasant, Michigan

-Greeted students and scanned in the ID cards for cafeteria entrance
-Helped train and guide new student workers
-Served food while adhering to Aramark standards



Proud Lake Recreation Area
Short-Term Worker Bullet-Point-300-px May 2011 – August 2012, Seasonal Bullet-Point-300-px Wixom, Michigan

-Enforced state and park rules and regulations while selling campsites, park permits and fire wood
-Communicated and interacted with campers in a friendly, positive manner



Outback Steakhouse
Hostess Bullet-Point-300-px October 2009 – January 2011 Bullet-Point-300-px Novi, Michigan

-Guided customers to their seats in a welcoming and friendly manner
-Answered phone calls and customer questions while taking information for Call Ahead Seating and large party reservations